IHG Hotels & Resorts rolled out a new global marketing campaign, Guest How You Guest.

Officially launched in the US and UK, and globally later this year, the multimillion-dollar Guest How You Guest campaign shows how guests can define their own journey at IHG hotels.

Claire Bennett, Global Chief Customer Officer for IHG, said: “When you look around, it’s hard not to notice that travelers are increasingly left to fend for themselves, and that’s simply not what being a guest should feel like.”

It sends a message that you don’t always have to do everything. We’re here to take care of all of you.”

It is supported by the most extensive media campaign investment IHG has ever made for loyalty.

Guest How You Guest showcases a personalized stay at an IHG hotel.

Images and videos will appear online, in TV ads, magazines, billboards, murals and subway stations.

Armando Flores, Executive Creative Director, Grey New York, said: “At IHG Hotels & Resorts, you are not just staying somewhere, you’re actually being looked after and able to guest in whatever way that works for you – and that’s the story we are telling with this campaign.”

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