IHG to launch new midscale hotel brand – TravelMole true

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IHG to launch new midscale hotel brand

Friday, 09 Aug, 2023 0

New IHG Hotels & Resorts’ CEO, Elie Maalouf says a new midscale hotel brand is in the works.

It will be focused on the US with big growth ambitions.

It is presented to owners as ‘midscale hotel conversion opportunities’ and says there are already 100 hotels under discussions.

Maalouf is targeting 500 US hotels under the new as yet unnamed brand within 10 years.

IHG recorded a 24% rise in group revenue, with a similar increase for revenue per available room.


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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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