[bsa_pro_ad_space id=26]

  Centara Hotels & Resorts, Thailand's leading hotel operator, and Kornsiri Hospitality Management Limited Partnership proudly signed a Hotel Management Agreement (HMA) for Tiva Ao Makham Resort Phuket, a new resort focused on health and wellness to be added to the Centara Boutique Collection. Senior management teams from both companies officially executed the agreement at a signing ceremony held at Centara Grand & Bangkok Convention Centre at CentralWorld.   The project marks Centara’s 11^th hotel in Phuket and the first HMA to be signed with Kornsiri with an opening date slated for 1^st September 2025. The event was attended by Centara Hotels & Resorts CEO, Mr. Thirayuth Chirathivat, COO, Mr. Michael Henssler, and CFO, Mr. Gun Srisompong, along with Kornsiri Hospitality Management Limited Partnership Managing Director, Mr. Arthasin Kawinkij, and Directors, Mr. Nakarin Kawinkij, and Mr. Paweenpongse Kawinkij.   Strategically located along Phuket’s stunning southeastern coast, this greenfield project is poised to be a go-to destination for health-conscious individuals seeking a rejuvenating escape with facilities including yoga, cycling, and a Pilates reformer studio, as well as a sauna, steam room, and onsen available to all guests.   In addition to 68 contemporary rooms and villas, Tiva Ao Makham Resort Phuket will also offer an array of unparalleled experiences that cater to every lifestyle, from its outdoor swimming pool and pool bar, delectable restaurant with a breathtaking sky bar, spa with sea view treatment rooms, and Kids’ Club plus E-Zone with table tennis.   “We look forward to welcoming Tiva Ao Makham Resort Phuket to the Centara Boutique Collection. This venture underscores our commitment to curating exceptional experiences that seamlessly blend world-class hospitality with the growing wellness sector, catering to the evolving preferences of our discerning guests," said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts.   “Our vision for Tiva Ao Makham Resort Phuket is to create an oasis for wellness enthusiasts, providing a sanctuary that fosters rejuvenation and well-being," continued Arthasin Kawinkij, Managing Director of Kornsiri Hospitality Management Limited Partnership and owner of Tiva Ao Makham Resort Phuket. "We are beyond thrilled to partner with Centara Hotels & Resorts to bring this vision to life and grow together toward a brighter and more holistic future.”   Tiva Ao Makham Resort Phuket is located one hour from Phuket International Airport, and a 2-minute drive from Visit Panwa Pier.

 

All-in-one leisure and business lifestyle destination to welcome guests from 18^th December 2023

  Central Pattana, a global sustainable real estate company and developer of Central shopping centres, residential projects, office buildings and hotels across Thailand, together with Centara Hotels & Resorts, Thailand’s leading hotel operator, proudly unveil for the first time images of the fresh and contemporarily designed rooms at their newest property, Centara Ayutthaya. Set to open its doors to guests from 18^th December 2023, this marks the fourth addition to Central Pattana's esteemed portfolio under the renowned Centara brand.   Nestled in the heart of Thailand's historic former capital, a short one-hour drive from Bangkok and less than 15 minutes from the city's UNESCO World Heritage sites, Centara Ayutthaya delivers contemporary comfort and convenience. With a selection of restaurants and bars, including all-day dining and a stunning rooftop pool bar, a fully-equipped fitness centre, and state-of-the-art MICE facilities, Centara Ayutthaya is set to become a sought-after destination for independent travellers, leisure guests, business travellers, corporate and government organisations, group tours and more.   In addition to providing a comfortable base for guests to explore some of Ayutthaya’s most famous landmarks including Wat Yai Chai Mongkhon, Wat Maha That, and the adjacent Central Ayutthaya shopping centre, this 224-key property boasts a range of rooms and suites each offering a harmonious blend of modernity and design details paying homage to Ayutthaya's storied past.   "Centara Ayutthaya stands poised to offer an exceptional experience, blending international standards of hospitality with the rich tapestry of Ayutthaya's heritage," said Chen Thipvarodom, General Manager for Centara Ayutthaya. "We are thrilled to open our doors and welcome guests to immerse themselves in unparalleled comfort, while creating lasting memories during their stay."   To celebrate its grand opening, Centara Ayutthaya is offering incredible introductory rates starting at THB 2,520++ per night. CentaraThe1 members enjoy an extra 15% discount, while every room booking comes with a THB 500 hotel credit per stay, perfect for indulging in sumptuous dining and drinks. Plus, guests are invited to enjoy a leisurely departure with complimentary late check-out until 14.00 hrs. This special offer is available from now until 31st March 2024 for stays until 30thJune 2024.

 

Hospitality veteran, Francesco Pompilio, is set to redefine adults-only travel and adventure in the Maldives

  Centara Hotels & Resorts, Thailand’s leading hotel operator, is delighted to announce the appointment of Francesco Pompilio as the new General Manager of Centara Ras Fushi Resort & Spa Maldives, a vibrant adults-only playground renowned for its intimate private villas, adventurous water activities, and exquisite dining offerings.   Pompilio brings a wealth of international hotelier experience to his new role, having worked across prominent destinations including Italy, the UK, the UAE, and Vietnam for over two decades. His extensive background in hotel conversions, pre-opening preparations, operational excellence, and his dedication to cultivating remarkable guest and employee interactions align seamlessly with Centara's commitment to delivering exceptional hospitality.   David Good, Executive Vice President - Hotel Operations of Centara Hotels & Resorts, expressed his enthusiasm for this appointment, stating, "We are thrilled to welcome Mr. Francesco Pompilio to the Centara family. His track record of emphasizing guest satisfaction and driving operational excellence is a testament to his expertise in the hospitality industry. With his leadership, we look forward to seeing Centara Ras Fushi Resort & Spa Maldives reach new heights."   Pompilio himself is equally excited about joining Centara Hotels & Resorts, remarking, "I am deeply honoured to take on the role of General Manager at Centara Ras Fushi Resort & Spa Maldives. Centara's commitment to providing unforgettable experiences is perfectly in line with my own passion for creating memorable moments for our guests. I look forward to contributing to the growth of this esteemed property as a haven for honeymooners, adventure-seekers, and adult travellers seeking to live out their own private island fantasy.”   Pompilio's appointment marks a significant step forward for Centara Hotels & Resorts as they continue to expand their presence in the Maldives, promising guests at Centara Ras Fushi Resort & Spa Maldives an enriching experience complemented by tantalising culinary delights and all-inclusive meal plan options, pristine white sand beaches for resort-wide activities and beach games, and a sparkling lagoon providing the perfect setting for snorkelling and thrilling water sports, while some of the top dive sites in the Maldives are a short boat ride away.

 

New MOU to transform sustainable hospitality with solar energy solutions

  Centara Hotels & Resorts, Thailand's leading hotel operator, has formalised a Memorandum of Understanding (MOU) with SCG Cleanergy Company Limited, a service provider of solar energy solutions for industrial sites, hotels, hospitals, and department stores across Thailand. This significant partnership marks Centara's dedication to embracing the "Smart Hotel" concept by integrating "Smart Energy", a sustainable and clean electrical technology, throughout its extensive portfolio of hotels and resorts.   Under the terms of this MOU, Centara and SCG Cleanergy are embarking on a transformative journey to research and plan solar energy usage through the integration of "Smart Grid", a smart electrical network operated by the SCG Cleanergy Platform. This strategic partnership aligns with Centara's long-term goals for a greener future by reducing waste and greenhouse gas emissions by 20 percent within the next decade.   This pioneering initiative will commence with Centara Grand and Bangkok Convention Centre at Central World serving as the inaugural pilot property to utilise renewable energy from SCG Cleanergy as its primary electricity source. The installation of rooftop solar panels capable of generating 861.35 kilowatts of electricity, is expected to reduce over 540 tonnes of carbon dioxide equivalent emissions annually.   This clean energy venture is an integral component of Centara's comprehensive 10-year sustainability plan spanning from 2020 to 2029. This multifaceted strategy seeks to lower the brand's impact across four key areas by reducing energy consumption, water usage, greenhouse gas emissions, and the amount of waste sent to landfills by 20% compared to the baseline year of 2022. These ambitious goals underscore Centara's continued dedication to sustainability and responsible environmental stewardship.

 

Brand pledges generous THB 40 donation for every direct booking in support of The Chaipattana Foundation

  Centara Hotels & Resorts, Thailand's leading hotel operator, announced the launch of an inspiring charity campaign as part of the brand's ongoing 40^th anniversary celebrations. From 1^st October to 31^st December 2023, Centara will proudly pledge a generous THB 40 for every direct booking made through its website, with stays falling within this same period. The proceeds from this initiative will directly support the efforts of The Chaipattana Foundation, a non-profit organisation that aligns with Centara's enduring commitment to responsible tourism.   Founded in 1988 by His Majesty King Bhumibol Adulyadej, The Chaipattana Foundation is dedicated to championing sustainable rural development, environmental conservation, and improving the lives of communities throughout Thailand. This foundation also serves as a testament to Centara’s deep-rooted Thai heritage, family values, and dedication to making a positive impact on the local communities in which its properties are present.   Guests participating in this campaign will not only have the opportunity to contribute to projects that empower, protect, and uplift, they will also become integral to a greater journey toward a more sustainable and conscientious future.   “As we mark our 40^th anniversary, we are not only celebrating our journey, but also our Thai heritage, the values that guide us and our commitment to a greener and brighter tomorrow”, said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts. “The Chaipattana Foundation represents these same ideals and Centara is delighted to pledge our support to the incredible efforts of this organisation.”   With the holiday season around the corner, Centara extends a warm invitation to guests and loyalty members to join in commemorating four decades of exceptional hospitality, world-class service, and driving meaningful change in the world.  

  Centara West Bay Hotel & Residences Doha partnered with Red Crescent Qatar to extend vital assistance to the earthquake and flood-affected regions of Morocco and Libya. This charitable initiative aims to provide much-needed relief to the communities grappling with the aftermath of natural disasters.   To facilitate this initiative and engage its community, Centara West Bay Hotel placed donation boxes at the hotel. These boxes are accessible to both in-house guests and dedicated employees, encouraging them to contribute essential items such as clothing, footwear, bags, children's toys, and kitchen equipment. As part of this meaningful effort, the hotel has also generously donated towels, bathrobes, bedsheets, and pillowcases.   Sean Spinks, General Manager of Centara West Bay Hotel & Residences Doha, expressed his pride in the hotel's ongoing collaboration with Red Crescent Qatar and organisations to support community and enhance corporate social responsibility. He remarked, “in a remarkable display of compassion and unity, Centara West Bay has taken steps to support Morocco and Libya during their time of need. We are committed to our brand's values and will continue to provide support as part of our ongoing commitment. Thank you to our guests and employees for their generous contributions.”

  The 1, Thailand’s No.1 Digital Lifestyle and Loyalty Platform under Central Group, is partnering with Centara Hotels & Resorts, Thailand's leading hotel operator, to unlock the potential of “Central Group Synergy”. This collaboration offers comprehensive benefits exclusively for The 1 members. Accumulate points with every expenditure and redeem them for accommodation, dining, and spa experiences on The 1 APP from today onward to elevate member’s travel lifestyle to the next level.  Anticipate further exclusive privileges at Centara's international hotels, including the illustrious Centara Grand Osaka in Japan.   Rawee Puaphornphong, Head of Corporate Affairs and Relationship – The 1 commented, "The 1's commitment is to enrich our members' experiences with exclusive privileges under the concept “The 1 – Your Special Privileges for Your Special Moments”. Our partnership with Centara, a cornerstone of our Central Group Synergy strategy, enables us to enhance coverage across travel lifestyles. Our members can easily access exclusive travel privileges by earning points for purchases, redeeming points for discounts, promotions for benefits across a wide range of products and services within Centara Hotels & Resorts. We are also extending these privileges to Centara properties overseas, such as Centara Grand Osaka in Japan.”    Tom Thrussell, Vice President Brand, Marketing & Digital for Centara Hotels and Resorts noted, “At Centara, we are committed to delivering world-class experiences to The 1 members. We are excited to provide exclusive benefits and make it easier than ever for The 1 members to use their points for hotel stays as well as dining, spa and other experiences across our hotels and resorts in Thailand. Through this partnership, we hope to welcome even more The 1 members to our wonderful hotels, inspire extraordinary guest experiences and demonstrate why Centara continues to be The Place to Be.  This is just the beginning and members can expect many more privileges in the future.”   From today onward, The 1 members can claim exclusive privileges at Centara Hotels and Resorts as follows:  

• Earning points from spending: Every 25 THB spent earns 1 The 1 Point at hotels (This applies to purchases and bookings made directly with Centara and excludes those made via third party such as online travel agents), restaurants and spas.
• Redeeming points for discounts every day regardless of active promotions – 1,000 The 1 Points can be redeemed on The 1 APP for 100THB on the price of rooms, meals, spa sessions and other hotel services.
• Exclusive Member-Only Special Deals! Enjoy free drinks, buy 1 get 1 free promotions, or other perks like late check-out at participating hotels and restaurants.
• Exclusive privileges encompassing Centara Hotels and Resorts comprise 35 properties around the country, including in Bangkok, Centara Grand & Bangkok Convention Center Centralworld, in Chiang Mai, Centara Riverside Hotel Chiang Mai, in Hua Hin, Centara Grand Beach Resort and Villas Hua Hin, in Phuket, Centara Grand Beach Resort Phuket and Centara Villas Phuket, and in Koh Samui, Centara Reserve Samui. For more information on participating Centara hotels, restaurants and spas, please visit centarahotelsresorts.com.

  Download The 1 APP to keep up with the latest news and privileges from App Store, Play Store and Huawei AppGallery  https://go.the1.co.th/UohD/9xavlhrg

 

Strategic Movement of Corporate Team and GMs Will Drive Growth and Enhance Guest Experience

  Centara Hotels & Resorts, Thailand’s leading hotel operator, is delighted to announce strategic leadership changes within the organisation to further reinforce its commitment to delivering the highest standards of service across all its brands across Thailand and overseas.   Centara's strong family values have been at the core of its success for the past 40 years, and the company believes that internal mobility is crucial to driving business success. By nurturing its employees’ talents and affording ample opportunities to grow within the organisation, Centara has positioned itself not only as The Place to Be for its guests, but for its employees as well.   As part of Centara’s goal of becoming a top 100 global hotel operator by 2027, the company has made the following internal personnel movements:  

• Robert Maurer-Loeffler, General Manager of Centara Grand & Bangkok Convention Centre at Central World, has been promoted to Vice President of Operations for Centara Grand properties in Thailand
• David Martens has been promoted to Senior Director of Operations for Centara properties and also assumes the position of General Manager of Centara Karon Resort Phuket
• Wuthisak Pichayagan, General Manager of Centara Grand at Central Plaza Ladprao Bangkok, takes on additional responsibilities as Director of Operations for all Central Pattana hotel properties in Thailand
• Sebastien Scheeg, General Manager of Centara Mirage Beach Resort Dubai, expands his scope with promotion to Director of Operations for all Middle East and Maldives properties
• Chaiphun Thongsuthum has been appointed General Manager of Centara Grand Mirage Beach Resort Pattaya
• Bernd Rudigier has been appointed as General Manager of Centara Grand Beach Resort Phuket

  "Congratulations to each of our team members for their remarkable accomplishments. At Centara, our success is driven by the dedication of our people, and we take immense pride in cultivating an environment where individuals evolve and grow within our organisation," said Siriwan Wangthamrong, Executive Vice President - Human Resources of Centara Hotels & Resorts. "As we continue on our journey to becoming a leading global hotel operator, we remain committed to creating the best possible workplace for our employees."   This new structure reflects Centara’s dedication to internal mobility and cultivating a dynamic work culture supported by family values, enabling the company to provide a seamless and consistent guest experience at each of its properties worldwide.

  Centara West Bay Hotel & Residences Doha, the epitome of luxury and leading Thai hospitality brand in the heart of Qatar, is thrilled to announce the outstanding success at the esteemed Haute Grandeur Global Awards 2023. The prestigious award is renowned for recognising excellence in the hospitality industry worldwide, honoured the property with three highly acclaimed accolades, reinforcing Centara West Bay position as a leading destination for discerning travelers.   The Haute Grandeur Global Awards 2023 recognised Centara West Bay Hotel & Residences Doha for its exceptional achievements in three categories:  

1. Excellence Award for Best Apartment Hotel on a Global Level
2. Excellence Award for Best Hotel Residences in Qatar
3. Excellence Award for Best Luxury Hotel Apartments in Qatar

  These esteemed awards reflect Centara West Bay's unwavering dedication to providing its guests with unparalleled experiences, distinguished luxurious accommodations, Thai hospitality and 5-star services.   Mr. Sean Spinks, General Manager of Centara West Bay Hotel & Residences, expressed his gratitude, “We are truly grateful and humbled to be recognised as one of the best luxury hotel apartments globally. Our team has consistently demonstrated a commitment to service excellence, resulting in this outstanding achievement both within Qatar and on a global level. This recognition would not have been possible without the unwavering support of our valued guests and the dedication of our remarkable team. Centara West Bay continues to stand as The Place To Be in Doha."   Centrally located in Doha’s vibrant financial & business district, with easy access to the finest shopping, cultural sights and tourist attractions. Centara West Bay is a short walk from the metro, Corniche, City Center and North West Bay Beach, accessible directly from the hotel via the treelined Boulevard. Its proximity to other key locations in Qatar such as Katara, West Bay Lagoon, The Pearl and Bidda Park. The hotel’s fully furnished apartments are highlighted by large spaces, modern decor, stunning views, and an array of international dining specialties from award winning restaurants. The affordable luxury apartments boast spacious bedrooms, living and dining rooms, with well-equipped kitchens that make the hotel ideal for every individual, family, and traveler on extended stays in Qatar.

 

Unwavering dedication to excellence in hospitality leads to wins in the ‘Outstanding CEO,’ ‘Outstanding CFO’, and “Best Investor Relations” categories.

  Central Plaza Hotel Public Company Limited (CENTEL), Thailand’s leading hotel and restaurant operator, received three prestigious accolades in the Travel & Hospitality category at the IAA Awards for Listed Companies 2022-2023 held by the Investment Analysts Association, further solidifying the group’s 40 year legacy and position as a leader in the industry.   This remarkable milestone included the following awards: ‘Outstanding CEO’ for Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts; ‘Outstanding CFO’ for Gun Srisompong, Chief Financial Officer and Vice President - Finance and Administration; and ‘Best Investor Relations’ for Central Plaza Hotel Public Company Limited (CENTEL).   “These illustrious achievements recognise CENTEL’s unwavering commitment to exceptional leadership, financial prowess, and transparent investor relations, as well as the visionary approach to business taken by our group,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts. “We are also focused on expanding our footprint across Thailand, ASEAN, China, the Middle East and beyond, with the aim of making Centara one of the world’s top 100 hotel operators by 2027.”   “We continue to stay at the forefront of hospitality with evolving experiences to meet the needs of our ever-growing traveller base, as well as following a detailed roadmap to achieving a sustainable future, which includes eliminating single-use plastic and earning Global Sustainable Tourism Council (GSTC) certification for all our properties by 2025; achieving a 20% reduction in energy, waste, water, and greenhouse gas emissions by 2029; and reaching net zero emissions by 2050 through innovative energy efficiency, increased renewable energy, and green supply chains.”   Despite recent political and economic issues that have arisen both domestically and abroad, Centara Hotels & Resorts remains optimistic for the future.   “It is truly an honour to be recognised at the IAA Awards this year as we celebrate Centara’s 40th anniversary”, said Gun Srisompong, CFO and Vice President - Finance and Administration of Centara Hotels & Resorts. “As we continue to see a rise in guests at our stunning properties around the world, we are beyond grateful to our stakeholders for their continued trust and support as we look ahead to a bright and successful future.”

 

Ranking for Brand Finance’s Thailand 50 2023 report based on brand equity, trust and value

  Centara Hotels & Resorts, Thailand’s leading hotel operator, is thrilled to announce that its flagship brand, Centara Grand, has been recognised as the strongest brand in Thailand by Brand Finance's prestigious Thailand 50 2023 report. This esteemed ranking highlights Centara Grand's exceptional performance in terms of brand equity, trust, and value over the past year.   Brand Finance, a leading global brand valuation and strategy consultancy, evaluates thousands of renowned brands across various sectors and countries annually, with its Thailand 50 2023 report showcasing the top 50 most valuable and strongest brands in the country.   This year, Centara Grand emerged as Thailand’s strongest brand with both an impressive brand strength index score and strong financial results contributing to the brand’s overall ranking, something which will surely only be enhanced by the recent opening of the first Centara hotel in Japan – Centara Grand Hotel Osaka. Centara Grand's top position signifies not only its outstanding brand equity but also the trust and loyalty it has garnered from the public and guests alike. With the ranking partly based on surveys, this accolade underscores the faith in Centara Grand as a leading hospitality brand.   "We are deeply honoured for Centara Grand to be named the strongest brand in Thailand by Brand Finance in their esteemed Thailand 50 2023 report," said Thirayuth Chirathivat, Chief executive officer of Centara Hotels & Resorts. "We extend our heartfelt gratitude to Brand Finance and our valued stakeholders for their trust and support. This recognition is a testament to our unwavering commitment to excellence, and as we celebrate our milestone 40^th anniversary this year, we are more motivated than ever to continue striving for greatness."   As Centara Hotels & Resorts aspires to be among the world's top 100 hotel groups by 2027, this prestigious ranking strengthens the company’s resolve to continue enhancing its offerings and showcase a new wave of Thai-inspired hospitality on the global stage.  

 

Discover modern restaurants, upgraded facilities and a new standard of luxury in Udon Thani

  Central Pattana and Centara Hotels & Resorts announced the highly anticipated re-launch of Centara Udon after completing a series of renovations to elevate the property even further with remodelled facilities and a new selection of dining options.   Centara Udon is a hotel under the development of Central Pattana plc, Thailand's number one real estate developer for sustainability and developer of Central shopping centers, residential projects, office buildings and hotels nationwide: the latter together with Centara Hotels and Resorts, Thailand's leading hotel operator.   Situated in the heart of the city, Centara Udon is just next to Central Plaza Udon Thani, the province’s largest shopping and lifestyle centre, spanning five floors and comprising a Central Department Store, TOPS supermarket and Major Cineplex. This newly renovated hotel is also conveniently located a short 15 - minute drive from Udon Thani International Airport and 67 kilometres from the Laos border where travellers can experience the exciting new bullet train journey from Vientiane to Kunming on the China-Laos Railway.   Decorated in contemporary style, the hotel’s 259 rooms and suites envelop guests in an inviting setting   This contemporary upscale hotel brings Centara’s signature warm hospitality and Thai family values to the region, catering to the needs of every guest including families, solo explorers and MICE business travellers. Ranging in size from 32 to 128 square metres, the hotel offers 259 elegant rooms and suites with 6 distinct room types and flexible bed layouts to comfortably fit different group sizes, including the 64 square metre 1-bedroom suite ideal for families.   An array of indulgent flavours at Publico, an all-day bistro where contemporary Thai, fusion Chinese and international cuisines take centre stage   Renowned as a foodie heaven, Centara Udon is serving up an ultra-modern selection of brand-new culinary experiences. Publico is the hotel’s all-day dining venue offering a mouthwatering menu of Thai, European and Chinese fusion cuisine. The venue is designed to bring together the whole family and to delight all generations and tastes. The cosy ambiance of the Lobby Bar is the perfect destination for an early evening tipple with a diverse of local and imported wine and beer selection as well as special and classic cocktails.   Lobby Bar is a casual bar for local and imported wine and beer selection   The outdoor swimming pool is the perfect spot to unwind after a day of exploring or meetings, where guests can enjoy light snacks and refreshments at the Pool Bar while soaking up Udon’s tropical weather. Travellers also have access to Cenfit, a fully-equipped fitness facility with separate hot/cold onsen, as well as rejuvenating treatments at the award-winning Spa Cenvaree.     Cenfit, a fully-equipped fitness facility with separate Hot & Cold onsen, as well as relaxing treatments at Spa Cenvaree   A prime location for MICE events, weddings, corporate functions and more, Centara Udon boasts three sophisticated event spaces, including a 700-sqm Grand Ballroom featuring high ceilings and room for up to 500 guests. Each tastefully appointed venue can be customised to suit guests' needs, while also offering modern technology and exceptional service from the hotel’s designated events team.   “Our impressive round of renovations is now complete, and we are proud to announce the official relaunch of Centara Udon. With its convenient city-centre location, world-class MICE facilities, premium dining outlets and award-winning bar, this hotel plays an important role in the region and we look forward to continuing to share our Thai family values with visitors from near and far at The Place to Be in Udon Thani,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts.   “Centara Udon is an integral part of the Central Udon mixed-use development, bringing together the vibrant synergy of Central Pattana's businesses. With locally-inspired hospitality and world-class service, we are eager to welcome guests to this stunning property, promising an unforgettable experience for all,” said Phoom Chirathivat, Head of Hotels and Alternative Investment, Central Pattana PLC. “Exclusive benefits await The1 members at both Central Udon and Centara Udon, making it the ultimate all-in-one leisure and lifestyle destination in Thailand's northeast, perfectly suited for multi-generational families and business travellers alike.”   To celebrate its grand re-launch, Centara Udon is offering a special 15% discount on food and beverages (excluding alcohol) to indulge in exciting menus at Publico and Lobby Bar from now to 30 September 2023.   CentaraThe1 members can enjoy even more benefits with special pricing at 15% lower than public room rates and exclusive access to special privileges and offers. Those who are not yet members can join for free at www.CentaraThe1.com. It takes less than one minute, and members can immediately start earning points for stays, dining, and spa experiences at Centara Hotels & Resorts, and more.   In addition, guests can also take advantage of The1 membership programme from Central Group. The1 members can now redeem their points at Centara Udon and other Centara properties across Thailand, receiving THB 100 to use toward F&B and hotel nights for every 1000 T1 points they redeem at the hotels. That’s in addition to being able to easily earn and redeem points for exciting rewards when shopping, eating and more at neighbouring Central Udon, Non-members are invited to sign up for free to become The1 member at www.the1.co.th.