About us
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In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that connects the world of industry professionals in a totally b2b context, but at the same time offers the opportunity for professionals to meet travellers directly....Read more
BIT Milan - About Us
In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that connects the world of industry professionals in a totally b2b context, but at the same time offers the opportunity for professionals to meet travellers directly.
Company Name : Fiera Milano
News & announcements
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19 Dec 23
SPECIALS
Sustainable, Conscious, Customized, Technological: A New Tourism At BIT 2024Italy represented from north to south, new participants, and historic destinations from around the ...Read moreSustainable, Conscious, Customized, Technological: A New Tourism At BIT 2024 - News & announcements- Italy represented from north to south, new participants, and historic destinations from around the world
- Three exhibition areas, Leisure, BeTech and MICE Village, to turn the spotlight on the whole industry, in Italy and abroad, with an offer that meets the needs of travelers
- The exhibition proposal will be enhanced by a campaign to select top buyers from all over the world, with the confirmed presence of participants from USA, China, Spain, Austria, Germany and the Netherlands
- Bringing Innovation Into Travel, the events format, will offer a rich schedule to discuss current trends from AI to sustainability, up to training workshops for operators and travel agents
- Sustainability, awareness and customization combined with new technologies will be the common thread throughout the whole exhibition proposal
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05 Dec 22
Partner News
BIT Milano Hosted Buyer Program Open for ApplicationsBIT has developed a loyalty buyers invitation programme – the incoming Buyer Program - which ...Read moreBIT Milano Hosted Buyer Program Open for Applications - News & announcementsBIT has developed a loyalty buyers invitation programme – the incoming Buyer Program - which aims to promote the attendance of top-level decision makers from Travel, BeTech and Mice sectors. The program is supported by a successful matching platform with tailor-made B2B meetings for all companies willing to explore new destinations and products for their future trips or events. Buyer Profile & Qualification Criteria Hosted buyers are decision makers of a company with a significant procurement volume of travel services (such as accommodation, air tickets, tour packages, etc) or events in several destinations outside their home country. Company activity will include: o Outbound Tour Operator and Travel Agents o OLTA o Wholesaler o Associations o MICE professionals o Corporate o Wedding plannersBenefits & Commitment Being part of the BIT incoming Buyer Program, you will enjoy the following services: o complimentary travel package o access to the buyer lounge and its facilities o exhibitors’ list & products’ list preview o a chance to explore the exhibition, get inspired by destinations and engage with on-floor activities We strongly recommend you obtain a minimum of 8 pre-scheduled appointments per day through the online platform. The application to BIT incoming Buyer Program is not considered as confirmation of acceptance, please wait for our team to carefully assess your profile. How to apply The participation is by invitation only. To apply as a Hosted Buyer please write to buyer.bit@fieramilano.it
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12 Sep 22
Partner News
If you travel it shows: Bit 2023 gets ready to “leave its mark” on international travel· The new advertising campaign kicks off as part of a three-year communication plan focused ...Read moreIf you travel it shows: Bit 2023 gets ready to “leave its mark” on international travel - News & announcements· The new advertising campaign kicks off as part of a three-year communication plan focused on the experiential nature of travel. Designed by agency Le Dictateur Studio, the campaign uses a strong visual and message, characterized by diversity and inclusiveness · The advertising will be supported by a social media campaign under the hashtag #seviaggisivede, while the website will be revamped in content and enriched with a browsable PDF selection of the most interesting articles published in the media · The campaign reinforces BIT Milan's positioning among the leaders in focusing on sustainable and conscious travel; for the next edition, the Leisure, BeTech,and MICE Village areas have already been confirmed. Also getting ready is the packed schedule of the Bringing Innovation Into Travel event area "If you travel, it shows." This is the catchy slogan of the new communication campaign for the 2023 edition of BIT - Borsa Internazionale del Turismo, which will be held at fieramilanocity from Sunday, February 12 to Tuesday, February 14, 2023. Created by the creative team of the Le Dictateur Studio agency, the new advertising campaign is part of a three-year strategic communication plan with increasing internationalization among its primary goals. A goal that the new communication wants to achieve thanks to a high-impact visual and message that can create powerful images with a universally recognized symbol of international travel. In fact, the inspiration comes from the graphic layout of passports and, specifically, the image of the stamps of the countries visited. Each new stamp in the passport represents a new country, a new experience, in a visual summary of travels that have left their mark, on the passport as well as on us. An effect that the campaign's visual approach interprets through powerful, multi-ethnic and inclusive images of women and men travelers living their experiences, literally "on their skin". Traditional advertising will be joined by a social media campaign under the hashtag #seviaggisivede. Also revamped in content is the website, which is filled with a selection in browsable PDF format of the most interesting articles about the event published in the media. With the new campaign focused on the more human and personal side of travel, BIT 2023 reinforces its positioning as a leader among tourism events in Italy thanks to its focus on sustainability and more conscious forms of tourism - from slow tourism to walking, cycling tourism, small villages and local cultures in both the Italian regions and cities, and international destinations. The BIT team is working on new features for the 2023 edition. Already confirmed to date are the Leisure areas with the destinations and the operators’ offers, BeTech for digital and social services, and the MICE Village entirely dedicated to business travel. Also confirmed is the Bringing Innovation Into Travel format for events, which has enjoyed great success in recent years with a range of events from meetings with major international personalities to a "toolbox" of practical business development tools. To learn how to become an exhibitor at BIT 2023 visit this page. To find out how to participate as a professional visitor, visit this page. For updated information: bit.fieramilano.it; @BitMilano.