Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges. As change accelerates, we continually hone our vision of hospitality reinvented, developing how we use spaces and share with the world.
We are a forward-thinking partner that delivers on steadfast commitment thanks to the most diversified & best performing integrated hospitality ecosystem. Our industry-defining tools catalyze stable growth, driving performance and value. Our global scope and specialist expertise empower those we work with.
Accor hospitality is fundamentally about people and our success relies on our Heartists® to deliver the best service, welcome and care for our guests. With people at heart, our world expands. Our culture nurtures empowerment and welcomes everyone with openness.
We are 100% committed to sustainability, with people at the heart of what we do. As such, we strive to make a meaningful impact by unlocking lifestyle experiences and shaping the hospitality of tomorrow – together, with all our stakeholders: Heartists®, owners, partners, guests and communities.
20 Sep 23Partner News
Raffles Singapore Recognised as No. 17 in “The World’s 50 Best Hotels” Inaugural AwardThe awards celebrate hotels from 35 destinations across six continents worldwide that showcase best-in-class ...Read moreRaffles Singapore Recognised as No. 17 in “The World’s 50 Best Hotels” Inaugural Award - News & announcements
The awards celebrate hotels from 35 destinations across six continents worldwide that showcase best-in-class experiencesRaffles Singapore is pleased to announce that it has been named No. 17 on the prestigious and first-ever “The World’s 50 Best Hotels” list. The awards aim to recognise outstanding and best-in-class experiences hotels from all over the world have to offer, and to celebrate the individuals who work tirelessly behind the scenes to make it happen. Organised by 50 Best, whose parent company is reputed publishing company William Reed, this inaugural list is independently curated by The World’s 50 Best Hotels Academy based on their opinions and experiences. It comprises a group of 580 seasoned and esteemed hotel and travel industry experts led by a group of nine Academy chairs, all hailing from all corners of the globe. On 19 September, the world of travel gathered at the historic Guildhall to unveil the outstanding hotel experiences across the world that will shape the aspirations of travellers and hoteliers. First opened in 1887, and declared a National Monument a century later by the Singapore Government in 1987, the storied, 136-year-old legacy of Raffles Singapore has been a significant part of Singapore’s history, its neo-Renaissance halls simultaneously and artfully reflecting the charms of yesteryear and the luxuries of the contemporary age. Through the hotel’s evolution, it has strived to uphold its old-world splendour matched with inimitable service across the hotel’s array of offerings., “We are humbled and excited to have found a place among this esteemed collection of outstanding and beyond the every-day luxury hospitality destinations. To be included in this list and to have received this prestigious industry recognition from The World’s 50 Best Hotels Academy is a realisation of aspirations that we had when the hotel embarked on its two year’ restoration project four years ago. This global recognition is a true validation of our legendary and timeless Raffles experience, delivered by the wonderful team we have in Singapore,” said Christian Westbeld, Managing Director, Raffles Singapore. “It makes all of us immensely proud that our world-renowned service delivering always-relevant and ever-evolving experiences have transcended Singapore’s shores and are being recognised by the Academy – we are also honoured to not only be flying the Raffles brand flag high, but also proudly representing Singapore on a global stage,” Mr Westbeld continued. “It is an incredible honour that our flagship Raffles Singapore has been recognised as one of the World’s 50 Best Hotels in the inaugural list. Raffles Singapore has long been a leader within the luxury hospitality space, setting new standards for impeccable guest relations. This is where our distinctive Raffles Experiences come into play, which weave immersive wellness activities with cultural journeys, thus helping to lead the way for Raffles Hotels, Resorts and Residences globally. I cannot express my sincere gratitude enough for our management and hotel staff who have made achieving this accolade possible. This prestigious acknowledgement is a testament to their skill and dedication to upholding the hotel’s storied 136-year heritage by providing guests with gracious service and unforgettable journeys at every visit,” says Omer Acar, CEO Raffles & Orient Express. Tim Brooke-Webb, Managing Director for The World’s 50 Best Hotels, comments: “Our heartfelt congratulations go out to every hotel on the list, each of which has clearly made a lasting impression on our Academy of travel experts. After seeing the devastating impact of COVID-19 on the hospitality industry, it’s been especially fulfilling to see so many hoteliers from around the world gather in London to celebrate each other’s achievements under one roof for the first-ever awards ceremony for The World’s 50 Best Hotels. We hope this list inspires travel lovers to book somewhere truly spectacular for their next trip.”
Bringing the Raffles Experience to Life
STAY“A touch of nostalgia for the old world amid an idyllic oasis, and personalised services – these are the one-of-a-kind stays we aim to evoke in our stay experiences. Our butlers are trained to be attentive, proactive, and a little bit of mind-readers – making suggestions to an itinerary, replacing room offerings based on minute, quiet observations about their guest from point of check in. We’re also trained to be mini bartenders, to be able to give each guest our signature Singapore Sling experience!” says Jeremy Cheah, Head Butler.
DINE“We want each guest to know that a diversity of award-winning dining experiences awaits them from the moment they pass through our doors, from our classic Raffles Afternoon Tea amid the pleasant lull of a harp, to aromatic North Indian flavours, to gourmet French dishes, to wood-fired seasonal produce and intricate Chinese delicacies. We also house the historic Long Bar, home to the iconic Singapore Sling as well as the unique practice of brushing peanut shells to the floor,” says Executive Chef Pierre Burgade.
EXPERIENCES“We see a hotel being a destination for not just rest and rejuvenation, but a setting for cultural immersion. This is where our distinctive Raffles Experiences come into play, which weave immersive wellness activities with cultural journeys. Guests can enjoy our well of offerings like Enlightenment Retreat, featuring holistic treatments, personalised nutritional-oriented dining, rainforest trails and sound healing experiences at The Intan, a private Peranakan home museum. These are part of our tradition of creating unique, meaningful experiences for our well-travelled guests,” says Jesmine Hall, Director of Marketing Communications.
CELEBRATIONS“The Grand Dame has always strived to be a space that celebrates time-honoured traditions and to be a place where special memories are created. This has taken the form of our annual Mid-Autumn Festival mooncakes featuring our well-beloved champagne truffle snow-skin mooncakes, to Christmas spreads. Our iconic, elegant façade is also a well-patronised wedding venue, which has seen hundreds of newlyweds taking to our space as they begin a new chapter in their lives,” says Amy Ang, Director of Commercial Strategy.
23 Jul 23NEWS
Accor to double Japan hotel portfolioHotel giant Accor is set to double its Japan hotel portfolio. Accor announced a new ...Read moreAccor to double Japan hotel portfolio - News & announcementsHotel giant Accor is set to double its Japan hotel portfolio. Accor announced a new strategic partnership with JHRA in Japan. The tie-up will see the rebranding of the Daiwa Resorts portfolio to Grand Mercure and Mercure hotels . It will add 23 Japan hotels comprising over 6,000 rooms. Conversions will take place throughout 2024. "We are thrilled to be adding these great hotels and will continue to build on the relationships that Daiwa Resort has successfully maintained,” said Jean-Jacques Morin, Group Deputy CEO. Daiwa Resort properties are located across japan from Hokkaido to Okinawa. Accor will also debut several new flagship properties in the region over the coming years. These are the Pullman Singapore Hill Street, ibis Styles Bangkok Twin Towers, Novotel Nara, Japan and Fairmont Hanoi.
26 Apr 23Partner News
An industry-first platform focused on the development, design and operation of mixed-use projects and branded living communitiesAccor, a world leading hospitality group, today announced the creation of Accor One Living ...Read moreAn industry-first platform focused on the development, design and operation of mixed-use projects and branded living communities - News & announcementsAccor, a world leading hospitality group, today announced the creation of Accor One Living – an industry-first platform dedicated to the integration of innovative hospitality solutions into mixed-used developments. Accor One Living will support the development and operation of branded residences – anchored by managed and franchised Accor hotels and resorts – and other unique products that add value to mixed-use projects, such as coworking offerings, extended stay hotels, private clubs and more. Creating synergy between these complementary hospitality products can significantly enhance the financial performance of a mixed-use project, while providing signature brand experiences for homeowners, guests, and community members.Accor One Living consolidates Accor’s leadership in the branded residences category. Currently, the Group has more than 135 branded residences projects operating or in development, across 22 distinct brands. Looking ahead, Accor One Living expects to open, in partnership with visionary owners around the world, more than 125 new branded residence communities over the next several years, including standout flagships such as The OWO Residences by Raffles in London, SO/ Uptown Dubai Residences and Raffles Residences Boston Back Bay. “Accor is carving a new path with the creation of Accor One Living, based on the tremendous success that we’ve earned as a leader in the branded residences and mixed-use category. Our momentum is powered by Accor’s diverse portfolio of compelling brands, a commitment to the success of our partners, and more than two decades of experience, where we have led the industry in creating highly desirable branded residence communities,” said Jeff Tisdall, Chief Business Officer, Accor One Living. “Accor One Living will deliver unmatched value to our investment partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.” Over the last five years, Accor has emerged as the #2 global player in the branded residences category. The sector is an important value driver for Accor, as branded residences and mixed-use developments are among the fastest growing segments in the hospitality industry. According to Savills International Development Consultancy, the branded residential sector has grown 150% over the past decade, creating more than 100,000 units across 640 projects around the world. “Through Accor One Living, we will continue to be motivated by our strong relationships with homeowners, who inspire the development projects we undertake,” added Tisdall. “Our branded residential communities achieve a delicate balance: privacy and exclusivity on one hand, while on the other, privileged access to the services and amenities from the brands our homeowners know and love. The importance of their satisfaction and loyalty is reflected in our industry-leading owners’ benefits program, recognizing our homeowners as VIPs wherever they travel within Accor’s global portfolio.”The OWO Residences by Raffles One of the key differentiators for Accor One Living is its delivery of end-to-end solutions for hospitality and real estate investment partners, providing comprehensive support that is truly turnkey – extending across the entire life cycle of each project. Beginning with the planning phase, Accor One Living works with its partners to ensure design, services and benefits are customized to meet the needs of targeted homebuyers. During the sales and marketing phase, the Accor team helps partners communicate the lifestyle and experiences that its brands, services and residence owner privileges will make possible. Finally, in the operating phase, Accor One Living will continue to provide essential support – making hotels more profitable for investment partners and enabling a residential experience for homeowners that would not be otherwise possible. The Accor One Living team is comprised of uniquely talented specialists, with decades of experience in branded residences and related mixed-use products. These specialists are organized regionally to ensure the Group’s development partners have access to the expertise they need in the markets where they will execute their strategies for mixed-use developments, standalone branded residences, or other unique products such as coworking spaces, private clubs, extended stay hotels, and more. Real estate investors and developers have long chosen to partner with Accor for the revenue boost that Accor’s powerful sales, distribution and loyalty platforms provide, and their satisfaction in knowing the Group has a brand that will comfortably match their project, their guest or homeowner profile, and their developments' unique, local aesthetic. Accor One Living further supports its residential development partners with the benefit of a dedicated website giving prospective homeowners the opportunity to explore Accor’s entire portfolio of branded residences around the world and connect directly with the sales and marketing teams of each project. A second website supports the homeowners of branded residences and investment partners with a tool for marketing the rental of private residences and extended stay hotel properties. “Apartments and Villas” is a leading example of how Accor One Living is tailoring distribution solutions to meet the needs of private rental offerings, while enabling guests to feel at home anywhere in the world.
06 Mar 23Partner News
Accor pays tribute to co-founder Gérard PélissonIt is with great sadness that we announce the passing of Accor co-founder, Gérard ...Read moreAccor pays tribute to co-founder Gérard Pélisson - News & announcementsIt is with great sadness that we announce the passing of Accor co-founder, Gérard Pélisson, who died on March 6th, 2023 at the age of 91, surrounded by his loved ones. The Group offers its most sincere condolences to his loved ones and more particularly to his nephew, Gilles Pélisson, who has worked for Accor for 17 years, including five years leading the Group. Gérard was an iconic pioneer who, together with co-founder Paul Dubrule, inspired a modern approach to French hospitality at a time when it was poised for fresh ideas. During Les Trente Glorieuses, France’s post-war boom, a new, more modern world emerged, changing the face of travel. Drawing inspiration from the America way of life in the 1960s, Gérard and Paul took a bold approach to bringing their vision of a French-led world class enterprise, to life. Setting aside his engineering background and a budding career at IBM, Gérard seized an opportunity that would lay the foundation for today’s Accor. In 1967, alongside Paul, he established the very first modern, standardized hotel business model through the creation of Novotel in Lille Lesquin. The Novotel model was a truly revolutionary concept which was years ahead of its time. It offered guests a modern bedroom with en-suite bathroom and desk, a grill restaurant, swimming pool and breakfast, all for one rate. Something most hotels of the time did not provide. An astute businessman, Gérard tenaciously pursued opportunities to expand the Group’s portfolio. For over 40 years, he and Paul exemplified drive and determination in their pursuit of excellence, achieving major milestones including: establishing ibis in 1974, purchasing Mercure in 1975, and Sofitel in 1980; leading the merger with Jacques Borel in 1982; launching Formule 1 in 1985; integrating Lenôtre in 1990 and acquiring Compagnie Internationale des Wagons-Lits et du Tourisme in 1991. These actions would become the cornerstones of our Group. Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said: “Gérard Pelisson was an entrepreneur par excellence. A true revolutionary of our industry who, together with Paul Dubrule, made Accor a global force to be reckoned with. With courage and determination, they fearlessly challenged conventions, reinvented hospitality, and forever altered the industry’s trajectory, making a global impact. Gérard’s legacy lives on at Accor and we will all endeavor to embrace his daring spirit, mirroring his pursuit of excellence and passion for business. His vision and heart will forever be with us!” To honor Gérard’s legacy, Accor teams from around the world will be paying tribute to using a virtual commemoration wall. Our thoughts are with the Pélisson family at this time.
19 Jan 23Partner News
Accor’s Collection Brands Meet a Growing Desire for Authenticity and Personal ExperiencesThe Group diversifies its portfolio of collection brands to launch Handwritten Collection: hotels with ...Read moreAccor’s Collection Brands Meet a Growing Desire for Authenticity and Personal Experiences - News & announcementsThe Group diversifies its portfolio of collection brands to launch Handwritten Collection: hotels with unique personalities that reflect the passions of their owners.
"Our collection brands allow the original character of each hotel to shine, with flexible standards designed to answer the needs of independent boutique hotel owners and enhance the guest experience with a few light brand attributes while benefiting from the power of the commercial and loyalty platform of Accor."Designed with the needs of independent and boutique hotel owners in mind, each property within an Accor collection brand must meet certain standards and criteria, such as being well-located, providing certain amenities, comforts, and safety features, and a compelling guest experience. Overall, the hotelier’s vision is respected which is paramount, with the original character of the hotel continuing to shine. Moreover, by joining one of our collection brands, hotels experience direct return on investment and the opportunity to maximize revenue with immediate access to the power of Accor’s sales, distribution and loyalty platforms. Among its collection brands, Accor’s first aim is to prioritize the conversion of existing buildings, rather than embarking on construction or new builds. This supports the Group’s environmental, social and governance (ESG) commitments and our sustainable hospitality model. Our Newest Midscale Brand: Handwritten Collection
"The hotels of Handwritten Collection offer heartwarming travel experiences and a twist on traditional hospitality, where the personalities and passions of the hotelier are uniquely woven throughout the guest journey and the hotel itself is connected to the local neighborhood. For independent owners, Handwritten Collection offers the best of both worlds – the opportunity to stay unique, whilst gaining immediate access to Accor 360° Solutions, a powerful range of specialized offerings to help boost revenue, optimize costs and maximize ROI. We look forward to working with owners and partners around the world to welcome their one-of-a-kind hotels into this outstanding collection."Handwritten Collection was created to bring together quality independent hotels with unique personalities, reflecting the characters of the people who love and look after them. Like an invitation into a charming and stylish home, each Handwritten Collection hotel features a cozy feel and a chic design. Like a handwritten note, each hotel features small gestures that foster authentic and meaningful connections with guests. From a warm welcome, to freshly baked treats, no two hotels or stays are alike. Handwritten Collection offers an attractive proposition for owners looking to retain their hotel name and the characteristics that have made them successful, providing the option for a franchise contract and a flexible and cost-effective level of investment. On a global growth and development level, Accor currently has 110 properties and 11,500 rooms in negotiation to become part of Handwritten Collection, including 12 hotels committed already and 5 properties due to open this year. The Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030. Upper Upscale Boutique Hotels with Stories to Tell: MGallery Accor’s first brand in the collection category was the MGallery Hotel Collection. This popular brand is known as a collection of storied boutique hotels, each with a unique history, personality, and sense of place. Guests are delighted by the singular “MGallery experience”, influenced by the story of each hotel’s past and based on the brand’s passions of bespoke design, sensorial mixology, and touches of well-being that keep guests feeling balanced and appreciated. MGallery’s successful formula has led to more than 120 high-end hotels – including the world’s first floating MGallery on the iconic QE2 ocean liner – with another 50 more hotels in development. A Celebration of Uniquely Charismatic Luxury Hotels: Emblems Collection "Handpicked location, intimate feel and mesmerizing allure: This is Emblems. The most exclusive collection of singular independent hotels. Together with our luxury experts, we design bespoke storytellings to attach a unique emotion to each destination."Launched in 2021 as Accor’s first luxury collection brand, Emblems Collection is a captivating global portfolio featuring unique properties that are emblematic of their destinations, designers, or places in history. With 4 hotels signed in 2022, Emblems anticipates a portfolio of 60 properties worldwide by 2030, with exciting hotels and global destinations to be announced throughout 2023.Emblems, MGallery, and the new Handwritten Collection have established a strong foundation for Accor in the collection brands space – and this is only the beginning. We look forward to working collaboratively with more hoteliers and development partners around the world, as we continue to expand and diversify our exciting offer of brands and hotels.
02 Jan 23Partner News
Accor’s List of Top 2023 Hotel OpeningsA snapshot of“coming soon” properties from the world’s most diverse portfolio ofhospitality brands. ...Read moreAccor’s List of Top 2023 Hotel Openings - News & announcementsA snapshot of“coming soon” properties from the world’s most diverse portfolio ofhospitality brands.
Accor 2023 Flashback Video
Exploring the intersection of technology, design, & meaningful connections w/ Matthew Leavey
Happy New Year 2024!
Accor Heartists Christmas Tale
Meet Arya and Bright from Shanghai Business School! ✨
Accor chefs unite for a climate-friendly food experience!
Faces & Places with Florian ✨