Tourism New Zealand has appointed a working group tasked with developing a long-term strategy for golf tourism in New Zealand.

Over the next eight weeks the working group will undertake a comprehensive review of golf specific tourism in key in-bound markets, economic benefits, marketing and infrastructure needs.

The working group’s activity is part of Tourism New Zealand’s strategy to drive higher-value visitors, with a focus on delivering value growth for the industry now, as well as in the medium and long-term.

Justin Watson, general manager marketing communications, says golf has been identified as a priority special interest sector due to the number of high-value travellers it attracts and its strong potential for growth.

"In recent years there has also been an enormous investment in both existing and new (golf) facilities, resulting in an outstanding opportunity to grow this highly valuable sector of our tourism industry," he said.

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