World Cup travel sales a disappointment, says PWC – TravelMole true

[bsa_pro_ad_space id=26]



World Cup travel sales a disappointment, says PWC

Monday, 10 Jun, 2010 0

A stream of World Cup related polls by Pricewaterhouse Coopers has shown that travel companies will not see as much trade from the football this summer as they might have hoped for.

Travel director Ian Oakley-Smith said only 1% of UK fans are travelling to South Africa to see the tournament and many people have put off having a holiday altogether for fear of missing games.

He said: "With only one percent of those UK based fans watching the World Cup 2010 actually flying out to South Africa, travel companies are not incurring as much football related trade as they may have anticipated six months ago.

"In fact, at least five per cent have chosen to either delay or not take a holiday due to the tournament."
 
He added: “This represents a large amount of lost revenue for travel companies, and on top of this 30 per cent of people don’t intend to take a summer holiday at all – irrespective of the football.
 
"Travel companies and airlines must be prepared for a late bookings rush, offering choice and value for money towards the end of the Summer to try and recoup any June trade losses."
 
Oakley-Smith said a visit to this year’s ITT conference in Benidorm yielded evidence that extended ash cloud disruption had also put people off travelling.
 
He said: “Anecdotally, the first two ash cloud groundings didn’t impact bookings, however after the third round of disruption the travel industry saw a drop off.
 
He added: “The economic downturn, ash cloud and World Cup will mean the UK domestic holiday and staycation will remain popular this year.
 
"While there is a general air of optimism that private sector business travel is returning, the impending Treasury cuts will inevitably target public sector business travel – impacting operators and hoteliers."
 
by Dinah Hatch

 

 

Related News Stories :   NTA appoints new President     SeaWorld unveils new rollercoasters     Qatar Airways open to buying Lufthansa stake     Personal Porter™ and Travel Associates take the lead.     Frontier backtracks on Trenton-Bahamas route     Routehappy adds new beverages category to airline amenity content  

profileimage

Dinah



Most Read

Ras Al Khaimah’s Tourism Triumph: A Conversation with Lyad Rasbey, RAKTDA Vice President

Turks and Caicos Tourism Resilience: A Collaborative Approach

Marriott International’s Antoinette Van den Berg Highlights Diverse Portfolio and Optimistic Outlook

Exploring Chile’s Sustainable and Adventurous Charms with Cristóbal Benítez

Sabah’s Deputy Minister of Tourism Advocates Sustainable and Inclusive Tourism

Tad Pierson

Media Getaway 2024 Unveiled: A Conversation with Howard Salinger of the Travel Connection Group

Ajman’s Sustainable Initiatives and Unique Experiences: A Conversation with Hind Sultan Al Marzooqi

Cruise Saudi’s Ambitious Voyage: A Conversation with Mashoor Baeshen

Air Transat’s Sonia Kurek Unveils Growth and Sustainability Initiatives in Exclusive Interview

Capturing the Magic of Sable Island: Geordie Mott’s Picture Perfect Tours

Exploring Blue Diamond Resorts with Alejandro Rodriguez del Peon
TRAINING & COMPETITION

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari