On the Beach confirms new TV sponsorship deal – TravelMole true

[bsa_pro_ad_space id=26]



On the Beach confirms new TV sponsorship deal

Tuesday, 20 Feb, 2018 0

On the Beach has confirmed it will sponsor ITV’s award-winning comedy Benidorm for its 10th season.

Viewers will see a short On the Beach ident at the start of each show and after each ad break.

The new series of the hit TV show, which follows the lives of Brits abroad, is filmed at the Sol Pelicanos Ocas Hotel in the heart of Benidorm and will hit UK TV screens next Wednesday at 9pm.

A special one-off documentary, ‘Benidorm: 10 Years on Holiday’, will air tonight at 9pm.

Benidorm and the Costa Blanca region of Spain is one of On the Beach’s most popular summer sun destinations with early booking data showing the destination is set to be the third most popular hot spot amongst its customers this summer.

Chief marketing officer Alistair Daly said: "Once again, we are delighted to be associated with such an iconic British comedy. The show remains a firm favourite amongst British television viewers and no doubt many of our customers and we are sure the new season will prove a big hit.

"Benidorm is a key destination for On the Beach and has been a very popular destination amongst British holidaymakers for many years. Our booking data suggests that once again, millions of British sun-seekers will be jetting off to enjoy all that Benidorm has to offer this summer."

 

Related News Stories :   Table Mountain under attack     Qantas invests more than $100m in airport security     The Chinese travel market: when will it be back?     How post-pandemic aircraft cabins might look     bev test story     A bounty of new places to stay awaits visitors to New York State this autumn  

profileimage

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk



Most Read

Ras Al Khaimah’s Tourism Triumph: A Conversation with Lyad Rasbey, RAKTDA Vice President

Turks and Caicos Tourism Resilience: A Collaborative Approach

Marriott International’s Antoinette Van den Berg Highlights Diverse Portfolio and Optimistic Outlook

Exploring Chile’s Sustainable and Adventurous Charms with Cristóbal Benítez

Sabah’s Deputy Minister of Tourism Advocates Sustainable and Inclusive Tourism

Tad Pierson

Media Getaway 2024 Unveiled: A Conversation with Howard Salinger of the Travel Connection Group

Ajman’s Sustainable Initiatives and Unique Experiences: A Conversation with Hind Sultan Al Marzooqi

Cruise Saudi’s Ambitious Voyage: A Conversation with Mashoor Baeshen

Air Transat’s Sonia Kurek Unveils Growth and Sustainability Initiatives in Exclusive Interview

Capturing the Magic of Sable Island: Geordie Mott’s Picture Perfect Tours

Exploring Blue Diamond Resorts with Alejandro Rodriguez del Peon
TRAINING & COMPETITION

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari