Icelolly to sponsor Family Guy and American Dad – TravelMole true

[bsa_pro_ad_space id=26]

Icelolly to sponsor Family Guy and American Dad

Monday, 12 Feb, 2019 0

Icelolly is targeting 16-34 year olds in the next phase of its partnership with ITV.

From this Thursday, it will sponsor both Family Guy and American Dad on late peak ITV2, the most watched digital channel for the so-called Gen Z.

Icelolly-branded sponsorship creative has been developed for both comedies in an HD animation style to match the shows.

The Family Guy creative features a central character suffering a series of holiday mishaps before eventually finding the right deal with and relaxing on the beach.

The creative has kept the style of animation and humour synonymous with Family Guy.

A fun creative for American Dad follows a spy-like character travelling the world to visit a series of ‘target’ destinations. His mission is to find the very best holiday hotspots and come up with recommendations for’s audience.

Chief marketing officer Ross Matthews said the creatives were a ‘huge amount of fun to develop’.

"I’ve honestly never laughed so much in brainstorming the creative ideas for these hilarious shows," he said.

"Everyone at is very excited about the launch of the new sponsorships – we’ve a young team and all of us are fans of Family Guy and American Dad."

Icelolly’s new adverts, with the theme ‘Do It For The Stories’, have been airing across ITV since launching during James Bond: Quantum of Solace on Boxing Day.

A channel-wide sponsorship of ITV3 afternoons also launched in early January.



Related News Stories :   BA adds summer capacity to Kenya     Jamaica next to ban travelers from Ebola-infected areas     City Apartments     Tauck’s new river cruise has a French flavor     Monarch to launch new routes     Caymans: two-third of rooms still out-of-service  



Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

Most Read

Ras Al Khaimah’s Tourism Triumph: A Conversation with Lyad Rasbey, RAKTDA Vice President

Turks and Caicos Tourism Resilience: A Collaborative Approach

Marriott International’s Antoinette Van den Berg Highlights Diverse Portfolio and Optimistic Outlook

Exploring Chile’s Sustainable and Adventurous Charms with Cristóbal Benítez

Sabah’s Deputy Minister of Tourism Advocates Sustainable and Inclusive Tourism

Tad Pierson

Media Getaway 2024 Unveiled: A Conversation with Howard Salinger of the Travel Connection Group

Ajman’s Sustainable Initiatives and Unique Experiences: A Conversation with Hind Sultan Al Marzooqi

Cruise Saudi’s Ambitious Voyage: A Conversation with Mashoor Baeshen

Air Transat’s Sonia Kurek Unveils Growth and Sustainability Initiatives in Exclusive Interview

Capturing the Magic of Sable Island: Geordie Mott’s Picture Perfect Tours

Exploring Blue Diamond Resorts with Alejandro Rodriguez del Peon

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Our emails to you has bounced Or You can change your email from your profile Setting Section

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari