Centara expands agreement with wholesaler DidaTravel – TravelMole true

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Centara expands agreement with wholesaler DidaTravel

Wednesday, 26 Jun, 2022 0

Global hotel wholesaler DidaTravel has expanded its partnership with Thailand based Centara Hotels & Resorts

As part of the agreement, 48 of Centara Hotels & Resorts properties globally are now available to DidaTravel’s B2B buyers at preferred rates.

Thirty-nine of these properties are in Thailand with the other 9 in Oman, Qatar, United Arab Emirates, the Maldives, Sri Lanka, and Vietnam.

DidaTravel’s B2B buyers around the world will continue to gain access to real-time inventory from all of Centara Hotels & Resorts’ brands, including: Centara Reserve, Centara Grand, Centara, Centara Boutique Collection, Centra by Centara and COSI.

The the expanded agreement will include closer cooperation on marketing campaigns such as online promotions and roadshows to help reach more offline travel sellers in China.

Additionally, the hotel chain will now benefit from DidaTravel’s business intelligence (BI) reports to provide in-depth market data and insights.

Through the partnering, the hotel chain expands its global B2B reach by 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs.

Rikin Wu, DidaTravel Founder & CEO said, “Through these special discount rates we´ll now be able to deliver Centara Hotels & Resorts even more incremental bookings from international travellers that are now starting to venture abroad again.”

This deal forms part of DidaTravel’s plan to increase the number of directly contracted hotels by the end of 2022 to 74,000, with over 30 hotel chains already in the pipeline.

DidaTravel’s B2B buyers are based in more than 50 source markets worldwide.


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